What if the ART of ALCHEMY is LOVE?


Is the vibration of LOVE simply the coherence of creation?

We so often confuse the word Love with only being in a romantic relationship. What if the true meaning and vibration of Love is the energy that surrounds our planet and is actually the power that ignites creation. We all know that it’s our heart to heart connection that creates unity. But what if LOVE is a higher co-creative force, while pro-creation is perhaps an unconscious reproduction.

And back to the notion of being in a loving/romantic relationship, we could actually view everything we connect with as being in a loving relationship. The nature of our relationships can vary depending on how much we value them. Even the level of LOVE we express for our vocation/purpose powers our creativity.

We are what we share and what we love…


We have access to this powerful source of energy at all times, yet we can be fearful of it.

The frequency of love crosses every area of human existence. We either love or hate our family, our friends, our work, our home, our business, our hobbies, our heroes, our lifestyle, our creations, our country, our environment, and our planet.

We do seem to express what we love and hate frequently. But what if it’s LOVE that sustains our planet, the universe and us?

Perhaps GOD is simply LOVE and that’s why we’re hardwired to create heartfelt connections with each other, perhaps it’s in our ability to create high-quality coherence, which actually creates more LOVE, more LIGHT more GOD.

What if we are either in LOVE, which equals LIFE/LIGHT or we are in FEAR, which equals DEATH/DARKNESS.

This reminds me of how we are often very fearful of being in LOVE or losing LOVE. My distinction is, it’s not Love we are fearful of, but rather it is our fear of LIFE/LIGHT. For some it is easier to exist without love, light, life or God; whatever we want to call it, than fully connecting and committing to a frequency that just maybe sustaining the entire universe.

I have adopted a new mantra of late, which is ‘I Love God First’. And here is how I feel whenever I say it to myself.

  • First I feel instantly connected to a source that loves me.
  • Then I feel able to like myself and other’s a whole lot more.
  • Next, I feel confident that only good things flow from this feeling.
  • Followed by an instinctive knowing that this feeling, in fact, creates more LOVE.

Perhaps the result of creating gold in the process of alchemy is simply the perfection of Love, inner and outer, the divination of matter and human.

This idea is certainly not strange to any artisan or creative person. When we undertake the process to create something, we establish a new connection, a new love, as it were, and from that, we desire to create perfection. In order for it to be expressed, we must Love it and become one with that which we Love.

This “becoming one with” is what alchemy is all about. It is the symbolic formula of transformation. There needs to be a surrendering of the Self and a surrendering to the Love of what you wish to be a part of. There is always a level of suffering, purification and separation from the ego-self that must occur, which is the central message… ‘The ART of ALCHEMY is LOVE.’

The ART of ALCHEMY is LOVE, demonstrates the science of the Soul that results from understanding the nature of God, the nature of Nature, and the nature of Human Beings.

This is what the Magic Ones, the Holy Men, the Saints, and the Shamans have been saying and doing for thousands of years.

Perhaps they have been putting together formulas that generate the POWER of LOVE but calling it something else, religion, special magic…etc.

The Truth is we can all contact, connect to and create this amazing power; LOVE.

As I said before human beings are hardwired to generate this miraculous force; Love. Perhaps the ancients were absolutely right from the start, when they said, “We must love and acknowledge our source first, above all else.” Sounds logical to me, acknowledging the source from which I was created makes perfect sense.

So, if I was created by a force that is powered by LOVE…, of course, I am going to love that source first, it’s what keeps me alive for GOD’s sake… and literally for God’s sake.


Elizabeth Ellames

Message of Light for August

As you give of your heart, your mind will follow, for above the realm of reason rests the light and love of all that is worth having in one’s life.

And So it Is


Mastery vs Mediocrity


Good morning Living Goddesses,

As you know I love to share, so I thought I would share this piece again written by Stewart Emery. It is one of my all time favorites, which I heard for the first time back in 1991. His words resonated with me then and still do today. So, so true…

Mastery in our careers (and in our lives) requires that we constantly produce results beyond and out of the ordinary. Mastery is a product of consistently going beyond our limits. For most people, it starts with technical excellence in a chosen field and a commitment to that excellence. If you’re willing to commit yourself to excellence, to surround yourself with things that represent this excellence, your life will change.

It’s remarkable how much mediocrity we live with, surrounding ourselves with daily reminders that average is somehow acceptable. In fact, our world suffers from terminal normality. Take a moment to assess all the things around you that promote you being “average.” These are the things that prevent you from going beyond the limits that you have randomly set for yourself.

The first step to mastery is the removal of everything in your environment that represents mediocrity, and one way to attain that objective is to surround yourself with people who ask more of you than you would ordinarily give of yourself.

Didn’t your parents and some of your best teachers and coaches do exactly that? Another step on the path to mastery is the removal of resentment toward the masters. Develop compassion for yourself so that you can be in the presence of a master and grow from the experience. Rather than comparing yourself to (and resenting) people who have mastery, remain open and receptive. Let the experience be like the planting of a seed within you that, with nourishment, will grow into your own individual mastery.

You see, we are all-ordinary. But rather than condemning one’s self for their “ordinariness,” a master will embrace that ordinariness as a foundation for building the extraordinary. Rather than relying on their ordinariness as an excuse for inactivity, they will use it instead as a vehicle for correcting themselves. Its necessary to be able to correct yourself without invalidating or condemning yourself and others ­ It is best to use the results of the correction process to improve upon other aspects of your life.

Correction is essential to power and mastery.

Mastery by Stewart Emery


Learning To Trust Yourself

Throughout my career, I often thought “What if there is NO one formula for success across the board like they say there is?”

What if each person has or more like are encoded by their own formula?

My distinction around this was very clear; what works for one person doesn’t necessarily work for another. So I took it one step further and developed a system that reveals why being successful is more about a set of values or attributes, which make one feel successful from the inside out and let’s face it, if you don’t feel successful, you’re not, no matter what your life looks like or what anyone tells you.

I’d go as far to say that the majority of the things you want to accomplish in life can be accomplished — if it weren’t for your Limiting Core Belief, which is either the fear of failure or the fear of success and the powerful feelings that are connected to this belief. Your first step forward is to identify your Limiting Core Belief.


Is it the Fear Of Failure or the Fear Of Success?

A limiting core belief is a problem, not because it’s hard to change, but because it can be hard to catch. Unfortunately, your limiting core belief is unconscious and unquestioned and has become a part of your natural day-to-day life, which makes it very hard to find. Other people’s limiting belief can be easy to spot because you’re on the outside looking in, but your own often remain hidden from you. Maybe something happened to you when you were young, such as a painful and significant childhood experience, which has affected your thinking, your confidence or self-worth. Resulting in many years of thoughts and feelings forming strong connective pathways in your brains.

Good news is when you correct and transform this old pattern of thinking

You will be able to do things you never thought possible. You will be bold, but calm and keen to grow beyond the norm. You will find passion in life and seize appropriate opportunities. To correct and transform your Limiting Core Belief, you first need to get to the root that caused it. This doesn’t necessarily mean you need years of therapy. You don’t have to explore every dimension of your childhood or your relationships.

But you do need to do two things:

FIRST – You need to isolate your Limiting Core Belief. Start with the one that really interferes with your growth. For me, it was “fear of failure”, which was the driver that formed every other limiting belief down the track. What’s yours? You don’t feel good enough? You don’t make enough money? You’re not smart?  You aren’t lovable?

SECOND – Then you start the Correcting and Transforming Process using the Living Attributes Typology. You might feel a certain way about yourself, but that doesn’t make it true forever. And even if there was some truth in the original belief and feelings, you can acknowledge the pain, the lessons and the gifts that have brought you this point in your transformation.

If you’d like to be the master over your Limiting Core Belief and want to find a new sense of self that is empowered by Your Formula For Success, give me a call or drop me an email and we can get started.


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Elizabeth Ellames – Thanks for reading my blog…

Tel: 040 330 9696  Email: elizabeth.ellames@ozemail.com.au

Developing A Story Based Brand

Archetype and Avatar Branding goes way beyond the usual landscape of conventional branding.


Why Is It Important? – The refreshing approach to Archetype and Avatar Branding invites you and your audience or community to develop a quality relationship built on integrity and empowerment. You and your audience connect through the values of your archetypes and avatars, (your brand) because you both instinctively resonate to a similar set of values and story.

Of course, what fulfills one person will not inspire another.


How do you find out what your brand is and what your audience is truly looking for… and how does that work in your life?

Working with the Living Attributes Typology is a practical tool that uncovers those needs. The process of identifying your combination of Story Archetypes (inner motivation) and Brand Avatars (outer motivation) collectively ignites and inspires your natural potential and the purpose of your brand.


This also reveals where your creative impulse and intention come from that drives your leadership style. Understanding the attributes of your different Story Archetypes and the qualities of your Brand Avatars adds value to your life and your brand, which in turn adds value to the lives of others by fulfilling their needs and desires.

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Elizabeth Ellames – My role as a story-based branding consultant is to take you through a step-by-step process that identifies and aligns you with your valuable story and your purpose in life; Your Brand

The Power of Your Story and Your Archetypes

Did you know that great brands have compelling stories attached to them that also have particular archetypes, which drive the story to connect with their appropriate customers/audience?

And NOT every brand draws their power from the same archetypes.

Plus, successful brands value their customers by acknowledging their basic and spiritual human needs.

Document1 (1)Using an innovative and cognitive approach to personal branding coupled with clear storytelling principles Living Attributes gets to the heart of what really matters in your life and in your business/leadership: your customers/community/audience.

When you understand your customers/community/audience… their behaviors, dreams, and needs. You can connect your products and services to their hearts and minds, which creates a clear pathway to brand loyalty.

paris-2Applying the Living Attributes Archetypes and Avatars Typology, we begin to uncover the archetypal images that you and your customers/audience instinctively associate with around your brand. Recognizing and linking these appropriate archetypes, together with an interesting brand story creates a powerful marketing message and can attract loyal customers to your business. With these valuable insights into the way the human psyche works, your products and services go beyond conventional beliefs about marketing and advertising. In this engaging process of personal development, you learn how to connect deeply with your customers. Successful brands like Apple, Nike and Ikea enjoy an unusual level of customer loyalty.

womanWhy is that? – More than just selling products and services, these brands fulfill their customer’s social and spiritual needs. Humanistic psychologist Abraham Maslow and psychiatrist Carl Jung researched, trialed and formed many psychological insights around human basic needs and archetypical patterning, which shaped a new way of looking at the human experience. The Living Attributes Archetype Typology identifies and defines the power of one’s archetypes, which are universal mental (collective consciousness) images and patterns of behavior that all humans share.

This informative and comprehensive system has a social and spiritual philosophy as well as a personal and professional one. It reveals and explains how your personal brand can also be connected to your professional product/service brand/leadership. Suggesting that your inner world will in fact imprint onto your outer world. Once you have a true understanding of your own particular archetypes and how they can create customer loyalty, you are able to create a community of Brand Believers or Brand Tribers who are happy to support you, simply because you are supporting them at a deeper level by serving their human needs, dreams, and desires.

If you would like to know more on how to create your personal brand from a place of new style leadership, unity, pure intent and unbounded imagination – I can help you walk that path.

Living Attributes is your doorway into living a larger story!

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Tel 040 330 9696